The following is a list of the strategic focuses for the international ECG movement as voted by hubs, chapters and delegates of the Delegates Assembly, Stuttgart, 2019.
Strategic focuses will make international collaboration easier and will make our activities more effective.
You are invited to give examples of what is already happening to achieve each of the focuses on the list in the section Exchange of Best Practices.
|Movement goal||Expected outcome||Key performance indicator|
Raise awareness amongst the public about the concept of the Economy for the Common Good (ECG) and its values.
People in societies want ECG as an alternative model to our current socio-economic system.
Number of members of ECG associations
Ensure the quality and effectiveness of the ECG Balance Sheet.
ECG balance sheet is an effective standard.
Satisfaction survey of companies/ organisations
Promote the ECG Balance Sheet amongst municipalities and raise the number of municipalities with an ECG Balance Sheet.
Municipalities improve their contribution to the common good, managing their issues with the help of the ECG Balance Sheet.
Number of organisations with valid ECG balance sheet
Number of organisations with valid ECG balance sheet that repeat it
Raise the number of companies and organisations with an ECG Balance Sheet.
Organizations and companies improve their contribution to the common good managing their issues with the help of the ECG Balance Sheet.
Form and maintain lasting relationships with companies/organisations who do the ECG Balance Sheet.
Organizations are proud to be part of the ECG community and to contribute to the common good.
Satisfaction survey of companies/ organisations.
Number of companies that are members.
Churn rate of companies
37 chapters and hubs took part in the voting process. Each voting body allocated numbers 1 - 29 (using each number once) to the list of 29 focuses, with 1 representing the most important. The total votes for each focus are shown in the left hand column. The final ranked position is shown in the right hand column.
|Total votes||Strategic Focus||Ranking|
|340||Raise awareness amongst the public about the concept of the Economy for the Common Good (ECG) and its values.||1|
|371||Ensure the quality and effectiveness of the ECG Balance Sheet.||2|
|376||Promote the ECG Balance Sheet amongst municipalities and raise the number of municipalities with an ECG Balance Sheet.||3|
|407||Raise the number of companies and organisations with an ECG Balance Sheet.||4|
|425||Form and maintain lasting relationships with companies/organisations who do the ECG Balance Sheet.||5|
|460||Work towards making public procurement and law in line with ECG values.||6|
|460||Promote the ECG model as the way to achieve the Sustainable Development Goals.||6|
|460||Use all levels of the education system to spread the ECG model.||6|
|474||Collaborate with other organisations in order to make non-financial reporting/balance sheets obligatory for all organisations on a legal basis (prove that one fulfils multiple reporting standards with the ECG Balance Sheet).||9|
|477||Seek policy change nationally and internationally in order to align with ECG values.||10|
|479||Create easier, additional opportunities (to the ECG Balance Sheet) for companies to engage in ethical behaviour and join the movement.||11|
|524||Promote ECG Balance Sheet and tools nationally and internationally as a tool to tackle global problems as established by UN in SDGs.||12|
|534||Collaborate with other organizations to achieve ECG values||13|
|544||Raise awareness amongst the public about economic concepts and their effect on the common good.||14|
|547||Promote ECG Balance Sheet and tools nationally and internationally as a comprehensive non-financial reporting tool.||15|
|550||Raise awareness amongst the public about common good oriented behavior.||16|
|562||Promote ECG Balance Sheet and tools nationally and internationally as organisational development tools, for evaluation and planning.||17|
|585||Make sure that the internal structure and processes of the ECG movement follow the ECG values.||18|
|621||Make it easier for consumers to choose more sustainable options.||19|
|629||Collaborate with other organisations to develop an international integrated reporting standard.||20|
|640||Propose financial policies for promoting common-good oriented activity.||21|
|647||Prove the effect of the ECG reporting process and other common good activities on society and the economy.||22|
|649||Gain recognition for enterprise, innovation and business activity as a force for the common good.||23|
|653||Promote ECG Balance Sheet and tools nationally and internationally as a tool for a broader view of the organisational impact on society and the environment and to find allies in the organisation's stakeholders.||24|
|666||Collaborate with other organizations to strengthen the voice of people in defining the common good.||25|
|683||Devise ways to empower employees to move their company towards ECG way of working.||26|
|720||Promote the use of grassroots democracy.||27|
|749||Raise awareness amongst the public about economic and political interdependencies (reading and learning to create a balance sheet).||28|
|807||Establish an internal feedback loop.||29|
Overview document and German translation (deutsche Übersetzung)
While working on a German translation, Lutz Dudek has made printable layouts of all focuses.
Lutz Dudek hat eine deutsche Übersetzung der strategischen Schwerpunkte im A4-Format erstellt.