The following is a list of the strategic focuses for the international ECG movement as voted by hubs, chapters and delegates of the Delegates Assembly, Stuttgart, 2019. 

Strategic focuses will make international collaboration easier and will make our activities more effective.

Next steps

You are invited to give examples of what is already happening to achieve each of the focuses on the list in the section Exchange of Best Practices.

Movement goalExpected outcomeKey performance indicator

Raise awareness amongst the public about the concept of the Economy for the Common Good (ECG) and its values.

People in societies want ECG as an alternative model to our current socio-economic system.

Number of members of ECG associations

Churn rate

Ensure the quality and effectiveness of the ECG Balance Sheet.

ECG balance sheet is an effective standard.

Satisfaction survey of companies/ organisations

Promote the ECG Balance Sheet amongst municipalities and raise the number of municipalities with an ECG Balance Sheet.

Municipalities improve their contribution to the common good, managing their issues with the help of the ECG Balance Sheet.

Number of organisations with valid ECG balance sheet

Number of organisations with valid ECG balance sheet that repeat it

Raise the number of companies and organisations with an ECG Balance Sheet.

Organizations and companies improve their contribution to the common good managing their issues with the help of the ECG Balance Sheet.

Form and maintain lasting relationships with companies/organisations who do the ECG Balance Sheet.

Organizations are proud to be part of the ECG community and to contribute to the common good.

Satisfaction survey of companies/ organisations.

Number of companies that are members.

Churn rate of companies


Results

37 chapters and hubs took part in the voting process. Each voting body allocated numbers 1 - 29 (using each number once) to the list of 29 focuses, with 1 representing the most important. The total votes for each focus are shown in the left hand column. The final ranked position is shown in the right hand column.


Total votesStrategic FocusRanking
340Raise awareness amongst the public about the concept of the Economy for the Common Good (ECG) and its values.1
371Ensure the quality and effectiveness of the ECG Balance Sheet.2
376Promote the ECG Balance Sheet amongst municipalities and raise the number of municipalities with an ECG Balance Sheet.3
407Raise the number of companies and organisations with an ECG Balance Sheet.4
425Form and maintain lasting relationships with companies/organisations who do the ECG Balance Sheet.5
460Work towards making public procurement and law in line with ECG values.6
460Promote the ECG model as the way to achieve the Sustainable Development Goals.6
460Use all levels of the education system to spread the ECG model.6
474Collaborate with other organisations in order to make non-financial reporting/balance sheets obligatory for all organisations on a legal basis (prove that one fulfils multiple reporting standards with the ECG Balance Sheet).9
477Seek policy change nationally and internationally in order to align with ECG values.10
479Create easier, additional opportunities (to the ECG Balance Sheet) for companies to engage in ethical behaviour and join the movement.11
524Promote ECG Balance Sheet and tools nationally and internationally as a tool to tackle global problems as established by UN in SDGs.12
534Collaborate with other organizations to achieve ECG values13
544Raise awareness amongst the public about economic concepts and their effect on the common good.14
547Promote ECG Balance Sheet and tools nationally and internationally as a comprehensive non-financial reporting tool.15
550Raise awareness amongst the public about common good oriented behavior.16
562Promote ECG Balance Sheet and tools nationally and internationally as organisational development tools, for evaluation and planning.17
585Make sure that the internal structure and processes of the ECG movement follow the ECG values.18
621Make it easier for consumers to choose more sustainable options.19
629Collaborate with other organisations to develop an international integrated reporting standard.20
640Propose financial policies for promoting common-good oriented activity.21
647Prove the effect of the ECG reporting process and other common good activities on society and the economy.22
649Gain recognition for enterprise, innovation and business activity as a force for the common good.23
653Promote ECG Balance Sheet and tools nationally and internationally as a tool for a broader view of the organisational impact on society and the environment and to find allies in the organisation's stakeholders.24
666Collaborate with other organizations to strengthen the voice of people in defining the common good.25
683Devise ways to empower employees to move their company towards ECG way of working.26
720Promote the use of grassroots democracy.27
749Raise awareness amongst the public about economic and political interdependencies (reading and learning to create a balance sheet).28
807Establish an internal feedback loop.29


Background


Overview document and German translation (deutsche Übersetzung)

While working on a German translation, Lutz Dudek has made printable layouts of all focuses.

Lutz Dudek hat eine deutsche Übersetzung der strategischen Schwerpunkte im A4-Format erstellt.